At All on Seven, we understand that a handbag is not merely an accessory; it is an essential component of the modern wardrobe. It’s the punctuation mark at the end of a perfectly constructed outfit, and it doesn’t just hold the essentials; it carries our lives, secrets, and our identity.  The name “All on Seven” was chosen for our brand to reflect the mentality of going all in, just like athletes do on the field. One of our co-founders has always worn the number 7 on their jersey, so to us it symbolises their commitment to putting everything on the line for success.